Are you looking to start selling on one of the world’s largest online marketplaces? Selling on Amazon can open the door to a massive audience, increased revenue, and a flexible way to run your own business. But before you can start listing products, you need to create an Amazon seller account. In this step-by-step guide to create an Amazon seller account, we’ll cover everything beginners need to know, from registration to setting up your first listing.
Whether you’re completely new to e-commerce or just need a refresher, this guide will make the process simple and straightforward.
Why You Should Create an Amazon Seller Account
Before we dive into the technical steps, let’s understand why creating an Amazon seller account is a smart move. Amazon has over 300 million active customer accounts worldwide, giving sellers a massive platform to showcase their products.
Benefits include:
Global reach – Sell to millions of customers around the world.
Trusted marketplace – Customers trust Amazon’s platform, making sales easier.
FBA (Fulfilled by Amazon) – Amazon handles storage, shipping, and customer service.
Low startup costs – You can start small with minimal upfront investment.
By following this step-by-step guide to create an Amazon seller account, you can join this vast marketplace quickly and confidently.
Step 1: Decide Between Individual and Professional Seller Accounts
Amazon offers two types of seller accounts, and choosing the right one is critical.
Individual Seller Account
No monthly subscription fee.
You pay $0.99 per item sold.
Best for sellers who plan to sell fewer than 40 items per month.
Professional Seller Account
Monthly subscription fee of $39.99.
Ideal for sellers selling more than 40 items per month.
Access to advanced tools like bulk listings, reports, and promotions.
Understanding the difference helps you choose the right plan and avoid unnecessary fees.
Step 2: Gather Required Information
Before starting, make sure you have all the necessary documents and information. Amazon requires:
Business name and address
Email address (preferably a business email)
Phone number
Tax identification information (SSN or EIN)
Bank account and routing number for payments
Credit card for identity verification and account fees
Having these ready will make the account creation process smooth and fast.
Step 3: Sign Up on Amazon Seller Central
Amazon Seller Central is the platform where you manage your seller account.
Go to Amazon Seller Central.
Click on “Sign Up”.
Choose between Individual or Professional account based on your needs.
Enter your email address and create a password.
After this, Amazon will guide you through the registration steps.
Step 4: Enter Business and Personal Details
Next, you’ll need to input your business information:
Business/Store Name – This is the name your customers will see.
Business Address – Use a valid address where official documents can be sent.
Contact Information – Include a phone number that can receive verification calls or texts.
Amazon may ask for additional information to verify your identity, so make sure the details are accurate.
Step 5: Provide Bank and Tax Information
To receive payments from Amazon, link your bank account. Also, provide your tax identification number for proper reporting.
Bank account details are required to receive payouts from sales.
Tax information ensures compliance with local tax laws.
Amazon may place a small verification deposit in your account to confirm bank account details.
Step 6: Identity Verification
Amazon takes seller verification seriously to prevent fraud. You may need to provide:
A scanned copy of your government-issued ID (passport, driver’s license)
Business verification documents (if applicable)
A selfie with your ID to confirm authenticity
This verification usually takes 1–3 business days.
Step 7: Set Up Your Seller Profile
Once your account is verified, it’s time to create your seller profile.
Upload a professional logo if you have one.
Write a store description that clearly explains what you sell.
Set your return policy and shipping preferences.
A well-crafted seller profile builds trust and increases the chances of converting visitors into buyers.
Step 8: List Your Products
After setting up your profile, you can start adding products.
Click “Add a Product” in your Seller Central dashboard.
Enter product details: title, description, images, price, and SKU.
Choose whether to fulfill orders yourself (FBM) or let Amazon handle fulfillment (FBA).
Use high-quality images and SEO-friendly descriptions to improve your product visibility.
Step 9: Optimize Your Listings for SEO
To increase sales, your product listings should be optimized for Amazon’s search engine. Include:
Relevant keywords in the title and description
Bullet points highlighting features and benefits
High-quality images and videos if possible
Competitive pricing
This ensures your products appear in relevant searches and attract more buyers.
Step 10: Launch and Promote Your Store
Once your products are live, start promoting your Amazon store:
Run Amazon Sponsored Ads to reach more customers.
Encourage reviews from buyers (following Amazon’s guidelines).
Monitor your sales dashboard to track performance.
Regular optimization and customer engagement can significantly boost your sales over time.
Tips for Beginners
Start with a few products to test the market.
Use Fulfilled by Amazon (FBA) to save time on shipping.
Regularly update your listings based on customer feedback.
Research competitors to set competitive prices.
Monitor your account health to avoid suspensions.
Common Mistakes to Avoid
Incorrect bank or tax information
Poor product images or descriptions
Ignoring customer service requests
Violating Amazon policies
By avoiding these mistakes, your journey on Amazon will be smoother and more profitable.
Conclusion
Creating an Amazon seller account is your first step toward building a successful online business. This step-by-step guide to create an Amazon seller account simplifies the process for beginners, ensuring that you set up your account correctly and efficiently.
By following these steps, optimizing your listings, and engaging with customers, you can take full advantage of Amazon’s global marketplace and grow your business steadily.
Start today, and with patience and consistency, your Amazon store can become a reliable source of income.
