App store

Apple will raise App store prices in specific countries

Apple announced on Tuesday that starting in select countries in Asia and South America as well as the entire eurozone, prices for apps and in-app purchases will increase on its App Store.

On October 5, Apple said in a blog post that the revised prices, excluding auto-renewable subscriptions, will go into effect.

In order to account for exchange rates and taxes, the American software giant periodically modifies the pricing it charges in various geographic areas.

Last year, it cut costs for countries in the eurozone, bringing many apps’ beginning prices down from 1.09 euros to 99 cents.

As a result of the most recent price increase, these beginning prices are now 1.19 euros.

This year has been particularly difficult for the yen, the euro, and the majority of developing economy currencies due to a sharp increase in inflation, interest rates, and oil prices.

This year, the euro hit two-decade lows and has since remained stuck at or near parity with the dollar.

The price increases will affect countries outside of the eurozone, including Chile in South America, Sweden and Poland in Europe, Japan, Malaysia, Pakistan, South Korea, and Vietnam in Asia.

According to Apple, pricing increases in some nations, including Vietnam, are the result of new rules governing the taxation of consumers.

In order to wean consumers off of their reliance on its bestselling devices, Apple, which unveiled its newest line of iPhones earlier this month, has been expanding its services business.

The App Store is a part of Apple’s services division, which has seen its revenue increase significantly over the past few years and is now averaging $20 billion every quarter.

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